Creative direction · Video · Photography

Creative production

Selected work in creative direction, UGC, short-form video, photography and strategic brand analysis.

01 / Eyewear

Jimmy Fairly

The missing piece / Social ad

Creative UGC

A creative UGC-style social ad for Jimmy Fairly, combining concept development, product storytelling and on-camera performance.

A subsequent sunglasses campaign extended the work into photography, with responsibility for art direction, styling and on-camera execution.

Jimmy Fairly sunglasses campaign, close-up portrait
Jimmy Fairly sunglasses campaign, street styling
01 / 02
Jimmy Fairly / Photography campaign

LinkedIn content

02 / Brand strategy

Independent brand analyses for LinkedIn, with posts generating thousands of impressions. Each carousel translates positioning, audience behaviour and cultural relevance into practical insights for professionals, pairing strategic analysis with distinctive editorial design.

Alo Yoga

LinkedIn / 08 slides
Alo Yoga independent brand analysis — LinkedIn carousel slide 1
Alo Yoga independent brand analysis — LinkedIn carousel slide 2
Alo Yoga independent brand analysis — LinkedIn carousel slide 3
Alo Yoga independent brand analysis — LinkedIn carousel slide 4
Alo Yoga independent brand analysis — LinkedIn carousel slide 5
Alo Yoga independent brand analysis — LinkedIn carousel slide 6
Alo Yoga independent brand analysis — LinkedIn carousel slide 7
Alo Yoga independent brand analysis — LinkedIn carousel slide 8
01 / 08

Gucci

LinkedIn / 07 slides
Gucci independent brand analysis — LinkedIn carousel slide 1
Gucci independent brand analysis — LinkedIn carousel slide 2
Gucci independent brand analysis — LinkedIn carousel slide 3
Gucci independent brand analysis — LinkedIn carousel slide 4
Gucci independent brand analysis — LinkedIn carousel slide 5
Gucci independent brand analysis — LinkedIn carousel slide 6
Gucci independent brand analysis — LinkedIn carousel slide 7
01 / 07
03 / Hospitality

Florentine, Marbella

The dining experience

Short-form content designed to communicate the Florentine dining experience. The creative direction follows the restaurant’s visual identity, translating its atmosphere, cuisine and setting into a cohesive social story that helps audiences picture the experience before visiting.

Florentine / Hospitality content
04 / Contemporary fashion

Acceptance Letter

Acceptance Letter editorial, full look
Acceptance Letter editorial, styling detail
Editorial sequence / Stills & moving image

Editorial storytelling
for contemporary
Korean fashion

A visual content concept developed around Acceptance Letter’s contemporary design language, translating the brand’s identity into a concise editorial narrative through image, styling and copy.

Different briefs. Different audiences.
Same principle: make the message
impossible to ignore.

Other projects

Goated social app — 230K+ users acquired through organic social

Goated

Go-to-market · Organic acquisition
RABAT Jewelry — Luxury marketing · Brand activations

RABAT Jewelry

Luxury marketing · Brand activations
Strategic consulting — THINK BIGGER

Strategic Consulting

Content strategy · Audience growth
Hey Erasmus! — student brand identity and integrated communication concept

Hey Erasmus!

Brand strategy · Integrated campaigns
VERDE magazine — animated editorial layouts on sustainable architecture

VERDE Magazine

Editorial direction · Adobe Creative Cloud
22Collective — Brand partnerships · Event production

22Collective

Brand partnerships · Event production

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