360° Brand & Communication
Hey Erasmus!
Concept project · Not commercially launched
From preparation to belonging
A 360° brand and communication concept developed to support students throughout the Erasmus journey, from preparation to integration abroad.
The project translated audience research and behavioural insights into a distinctive brand positioning and digital product concept.
02 / A recognisable companion
A familiar face
The identity system was built around a distinctive visual language, including the personified star mascot, naming and logo, extending consistently across the app and campaign ecosystem.
03 / An integrated conversation
An identity that connects
every touchpoint
The project developed an integrated communication strategy across owned, paid, earned and shared media, encompassing social content, partnerships, events, email, web, SEO and Google Ads.
