Go-to-market / Organic acquisition

Goated

The resultOrganic social Acquisition

Users acquired
through organic social.

01 / The challenge & my role

Co-Founder
Go-to-Market Strategy
Organic Acquisition
Content & Distribution

Goated is a social gamification app that bridges digital and real-world social experiences, turning everyday interactions with friends into more playful and engaging moments. As Co-Founder, I led the go-to-market strategy, using organic social as the primary acquisition channel to bring an early-stage consumer product to market.

02 / The content

Led social content strategy, script development, short-form video editing and organic distribution, working with an on-camera creator as the face of the brand. Audience insights, cultural relevance and performance analysis informed the creative direction, product storytelling and ongoing optimisation.